Design for people, place, purpose, and possibility.
Michelle Roldan Boyd is a multidisciplinary creative based in Newcastle, Australia, specialising in interpretive graphics, place identity, exhibition design and immersive branding. Created with playful purpose and crafted for impact, her work transforms multi-faceted projects into delightfully clear and memorable experiences that empower organisations and individuals to captivate and connect with their audience.
Past work
Here are a few examples of a range of work and below a list of past projects. Few are still in development and cannot be published at this time but feel free to request a PDF of the full portfolio.
Wangetti Trail branding
The Green Elephant rebranded digital marketing
La Mer Pitt St Mall brand activation
Selection of logo designs
Iceworks '21 Conference custom rendered photo backdrop
Othello documentary, concept, direction and trailer edit
Specs Collective EDM campaigns
NSW Training Awards illustrations
Marzan branding and packaging
Past Clients
Recent Notable Projects
| Year | Project | Team | Category |
|---|---|---|---|
| 2025 | Auckland Hill Lookout | Storyflight | Creative direction, Interpretive signage |
| 2024 | Yunbenun Wulgurukaba Arthur Bay Lookout Yarning Circle | Storyflight | Creative direction, Interpretive signage |
| 2024 | Binna Burra Information Centre | Storyflight | Concept and visualisation, Exhibition design, Presentation design |
| 2024 | Wangetti Trail | Storyflight | Creative direction, Logo design, Brand styleguide, Place branding, Interpretive signage, Wayfinding |
| 2024 | Pilliga Forest Information Centre | Storyflight | Concept and visualisation, Exhibition design, Presentation design |
| 2023 | Warrumbungle Dark Sky interpretive program manual | Storyflight | Publication design, Infographics |
| 2023-2024 | Girraween National Park Visitor Information Building | Storyflight | Concept and visualisation, Creative direction, Brand styleguide, Interpretive signage, Wayfinding, Interaction design, Exhibition design |
| 2022-2025 | Weekly retail EDMs (Omnisend) for eyewear brands like Balmain, Valentino, Person & Matsuda | Specs Collective | Digital design, EDMs, Marketing |
| 2024 | Marzan premium jewellery visual identity | Freelance client | Creative direction, Logo design, Brand styleguide |
| 2023 | The23 real estate marketing platform visual identity | Freelance client | Creative direction, Logo design, Brand styleguide, Landing page design, UI/UX |
| 2023 | Austrade Global Beauty Trends whitepaper | Willow and Blake | Finished art, Publication design |
| 2023 | BMW Expo digital marketing rollout | Willow and Blake | Digital design, Finished art |
| 2023 | NSW Training Awards application announcement animation | GoodChat | Storyboarding, Illustration |
| 2022 | New Sunrise Iceworks '21 and '22 Conference branding and collateral | Independent Contract | Logo design, Poster design, Signage, Wall graphics |
| 2021 | The Green Elephant rebrand | The Green Elephant ELC | Creative direction, Logo design, Print design, Digital design, Web design, Signage, Social Media graphics |
| 2019 | Creme de La Mer: Secrets of an icon brand activation in Pitt St Mall | TAG Events | Event design, Print design, Set design, Art installation, Signage |
| 2019 | Meccaland Sydney Beauty Festival booths for MAC Cosmetics, Origins Skincare and Sol de Janeiro | TAG Events | Event design, Set design, Prop design, Signage |
Here to make meaning visible
With nearly 20 years of experience delivering multi-platform branding and spatial design solutions across diverse industries, Michelle specialises in crafting clear, accessible visual experiences that connect with audiences.From concept to final delivery, she merges fresh ideas with practical execution to ensure all outputs bridge organisational values with audience needs. Michelle blends collaboration, creative problem-solving, and technical expertise to create thoughtful touch-points that educate, inspire, and reimagine possibilities.Out-of-office, you can find her doing pottery, watching dark comedies, planning the next family trip to Japan, and going to museums or on bush walks with her kids. Beyond work, a fascination with art, architecture, philosophy, neuroscience, craft and nature fuels her curiosity and commitment to designing thoughtful, innovative solutions.
Key Skills
| Technical | Core Competencies |
|---|---|
| Advanced Adobe Creative Suite • Figma • Microsoft Office • Flexible with Print/Digital • Mac/PC • Video editing • Basic animation • HTML • UX/UI • Basic photography • Illustration | Brand strategy • Interpretive design • Place branding • Print design • Experience branding • Visual storytelling • Collaboration • Ideation • Divergent research • Creative problem solving within constraints • Traditional design principles • Trend aware • Social media savvy • Forward thinking |
Experience
| Year | Company | Position | Achievements |
|---|---|---|---|
| 2023-2025 | Storyflight | Interpretive Graphic Designer | Collaborated with community and council stakeholders to conceptualise and design interpretive content for public information centres and heritage sites ensuring accessible storytelling and experiences with consistent, high-quality production. |
| 2022-2023 | Self-Employment | Freelance Graphic Designer | Branding and creative marketing for clients in real estate, education & fashion. |
| 2019-2022 | The Green Elephant ELC | Senior Graphic/Digital Designer | Digitised and automated the onboarding process which cut admin costs and time by 50%, while elevating the brand journey and experience. Spearheaded a company rebrand as it expanded. |
| 2017-2019 | TAG Events | Senior Graphic Designer | Created winning pitch decks that brought in 6-figure contracts with Pirelli, SBS and MAC Cosmetics, while art directing brand activations at events and public spaces. |
| 2015-2017 | Self-Employment | Freelance Graphic Designer | Served two dozen small businesses, with premium branding and digital content. |
| 2013-2014 | Retail Apparel Group | Senior Graphic Designer | Increased the reach and engagement of marketing activity for Tarocash, yd and Connor labels by improving EDM click rates, elevating social assets, finessing catalogues and refining in-store signage. |
| 2012 | Echo Entertainment | Contract Designer | Improved edms and advertising, created The Star Casino’s first internal newspaper. |
| 2012 | Satsuma | Contract Designer | Assisted with eBay’s new brand rollout and improved EDM layouts for eBay & Expedia. |
| 2011-2012 | EVT Incentive Marketing | Graphic Designer | Designed all event collateral for Michelin and Yamaha’s incentive travel programs including art directing mini magazines for their rewards catalogue. |
| 2008-2010 | Animal Logic | Communications Coordinator | Assisted the communications and TVC departments with graphic assets and refined the visual layout of the company intranet. |
| 2006-2008 | Moshtix / News Digital | Creative Content Coordinator | Designed music venue edms and worked with the News Digital UX team to create a modernised online ticketing experience. |
Education
| Year | Institution | Program |
|---|---|---|
| 2003-2006 | University of Technology, Sydney (UTS) | Bachelor of Design with Honours in Visual Communication with 3-month exchange program at Central St Martins, University of the Arts London |
| 2011 | Australian Film, Telivision and Radio School (AFTRS) | Graduate Certificate in Documentary Filmmaking |
Let's make something great
Whether you need branding that feels like an experience, interpretive design that tells a story, or a creative partner to bring your vision to life — Studio Mirobo is here for it.Drop us a line, and let’s chat about what we can create together.
Prefer good ol' direct email? Say hello at [email protected]